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Producer /

Derek Hatfield

This project was awarded from Leo Burnett and executed through their sister agency Arc Worldwide. Derek produced the imagery to test market a new addition to the breakfast line-up: healthy wholesome oatmeal. Derek was assigned to photograph five executions for a variety of in-store promotional materials. Working for the largest quick serve restaurant in the world was challenging given the aggressive timelines and creative direction. I feel comfortable saying, Derek and team – nailed it. Little known fact, McDonalds employee alumni include Sharon Stone, Shania Twain, Jay Leno, Rachel McAdams and Pink.